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    <title>Exploring — Jason Rutel</title>
    <link>https://jasonrutel.com/exploring/</link>
    <description>Notes from the road: experiments, field reports, book notes, and practical ideas for leaders building mission-driven work.</description>
    <language>en</language>
    <lastBuildDate>Tue, 12 May 2026 15:14:23 GMT</lastBuildDate>
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      <title>How to Find the One Next Step</title>
      <link>https://jasonrutel.com/exploring/find-the-one-next-step/</link>
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      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Strategy</category>
      <description><![CDATA[A simple decision filter for missional organizations that need focus before they need another campaign.]]></description>
      <content:encoded><![CDATA[Growth rarely starts with doing more. It starts with naming the constraint that is keeping the next right people from taking action. Use this reflection to identify the single message, page, workflow, or relationship that deserves your attention first.]]></content:encoded>
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      <title>Field Notes on Sustainable Communications</title>
      <link>https://jasonrutel.com/exploring/sustainable-communications/</link>
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      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Field Notes</category>
      <description><![CDATA[What changes when teams treat communications as a repeatable rhythm instead of a heroic sprint.]]></description>
      <content:encoded><![CDATA[The most effective communication systems are light enough to maintain and clear enough to repeat. Start with one audience, one desired response, and one publishing rhythm your team can actually sustain.]]></content:encoded>
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      <title>A Better Discovery Call Prep Checklist</title>
      <link>https://jasonrutel.com/exploring/discovery-call-prep/</link>
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      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Toolkit</category>
      <description><![CDATA[Five questions that help uncover the story behind a website, campaign, or brand request.]]></description>
      <content:encoded><![CDATA[Before prescribing tactics, listen for context. Ask what changed, who needs to move, what has already been tried, what success would make possible, and what will happen if nothing changes.]]></content:encoded>
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